It has been reported from all reliable sources that holidaymakers are increasingly choosing to take holidays at home rather than fly to European and world destinations and there are very good financial and logistical reasons for it. That all available evidence points to a massive rise in staycations, this year in particular, is further backed-up by price comparison website Idealo. This is an online search engine which in addition to price comparisons on shopping and offering an integrated voucher code system, compiles data on cheap flight searches. Their findings show a certain type of staycation is leading the trend this summer and that is for a good old fashioned camping holiday.
Flight booking information gathered shows that certain European destinations have seen a particularly sharp drop in sales compared with last year, with flights from the UK to Greece and Turkey down 39% and 35% respectively. This may reflect the harsh economic climate, suffered by Greece in particular, but even perennial favourites closer to home; France and Spain have seen drops in flight bookings of 36% and 28%. This certainly supports recent data supplied by UK and European tour operators but now for the first time there is a direct comparison between flight bookings and other shopping habits from the same source and the results are good news for camp sites and camping equipment suppliers.
Online searches for tents are up 56% on the same period last year and camping stoves up 25%, both of which are remarkable increases on an already flourishing market. The real surprises however are sleeping bags, up an incredible 303%, which tends to show that people are arming themselves adequately for the changeable British weather. Searches for camping furniture are up a similarly impressive 265% so perhaps camping these days is less about roughing it and more about retaining some creature comforts whilst making the most of the great British countryside.
Image: Tent by foilman, on Flickr