Discount hotel specialists Laterooms.com have announced a partnership with the Bed and Breakfast association endorsing UK B&Bs.
The move will provide a boost to the UK holiday industry and in particular bed and breakfasts providers promoted via Laterooms.com.
The Laterooms.com website will promote the bed & breakfast UK holiday experience through the “B&B Lives” campaign and “I’m a B&B Gem.”
“B&B Lives” gives UK Holiday goers the chance to learn about the UK’s best bed and breakfast experiences and the people that run them.
Amongst the staycation highlights for Bed and Breakfast based UK holiday goers are an award winning boutique guesthouse in Brighton’s Kemptown district and a stay at the 16th Century longhouse of Burton Row Farmhouse in Somerset.
The exposure to UK B&B providers is aimed at attracting holiday goers looking to nationwide locations offering unique low cost UK holidays.
Meanwhile, the “I’m a B&B Gem” offers UK holiday goers the chance to review and share their staycation bed and breakfast experience.
Participating Bed and breakfasts will be given the “I’m a B&B Gem” window sticker to encourage the feedback, with the hope of ensuring future travellers enjoy the best possible travel experience.
“Our partnership with the Bed and Breakfast Association will help us reach out to B&B owners across the UK, all of whom play a vital role in providing a unique type of accommodation that can offer a great alternative to a hotel stay,” said Andrew Pumphrey, Managing Director of Laterooms.com.
The initiative is hoped to promote staycation opportunities alongside offering an alternative for those holiday goers seeking weekend retreats and business men looking for overnight accommodation.
“We want to challenge the perception that B&Bs are old- fashioned,” Pumphrey added, “while showcasing the hidden treasures that can be found on our website.”