LateRooms.com has had a successful 12 months and here are just some of the deals, promotions and changes that defined their year
2011 has been a big year for LateRooms.com, one of the UK’s best online providers of affordable accommodation. Here is a quick look at the features that it has introduced and the landmarks it has passed over the past 12 months.
Early in 2011 LateRooms introduced a new rating system for its bed and breakfast partners. The institutions which are considered to be at the top of their respective ladders are awarded the ‘I’m a B&B Gem’ seal of approval and you can find them all in one convenient place on the LateRooms website.
To add a personal touch to the B&B booking process LateRooms even went behind the scenes with some of the people who run their own B&B business, covering the history of the owners, their inspiration for starting a bed and breakfast along with what they get up to on a typical day.
The LateRooms Best Kept Secret Awards 2011 distributed prizes across 10 categories including Comfiest Bed, won by the 4* Casa Hotel of Chesterfield, as well as Best Eco Credentials, taken home by the appropriately named Moss Grove Organic Hotel of Grasmere.
LateRooms launched a delightfully cartoony online advertising campaign in 2011, promoting its services but also compartmentalising the various types of accommodation and holiday that it offered into manageable sections. From spa hotels and seaside stays to cosy ins and European city getaways, the campaign was easy on the eyes and packed with great deals.
The LateRooms blog got a visual refresh in 2011 in order to represent the dynamic nature of the site and the top quality of its affiliated accommodation. As well as operating competitions to let readers win vouchers and free hotel breaks, the blog provides tips and hints for travellers who want to make the most out of their stay without any of the usual stress.
Even more prizes and fun could be had thanks to LateRooms’ clever use of social media sites like Facebook and Twitter in 2011. Fans and followers could even get in direct contact with the team behind the site with queries and questions and with more than 23,000 ‘likes’ on its Facebook page it seems clear that it is doing a good job of harnessing the modern tools of the web.
In September 2011 LateRooms began a new promotional campaigns called Free Nights. As the name suggests it was designed to let users get a whole night of accommodation free of charge when they booked 3 consecutive nights at one of the thousands of participating hotels and B&Bs.
With more and more people using their smartphones to search for holiday offers and book their accommodation, LateRooms utilised its own iPhone application in order to make the mobile experience engaging and informative.
By partnering with the travel guide experts at Lonely Planet and using QR codes it was possible for smartphone users to quickly find out important details about various destinations and then learn about local hotels and other forms of accommodation which could be acquired through LateRooms.
Hopefully LateRooms will continue to create innovative ways for travellers to save cash on their accommodation into 2012 and beyond!