A survey released by the Co-op travel group showed that holiday makers are still determined to take their UK summer holiday this year.
The majority surveyed, of 850 customers booking holidays January last year, revealed 65% are definitely looking to book a summer holiday with a further 28% unsure as of yet leaving only 7% stating that they would not be booking a summer holiday in 2009.
The Co-operative Travel head of retail distribution Trevor Davis said: “Like a lot of people in the UK at the moment, many of our customers have concerns over the economy and job security, and this is making it difficult for them to plan holidays in the short term,”.
He continued “however, ABTA has reported this week that 37 per cent of holidaymakers view their summer holiday as their most prized annual purchase, and this will be reflected in increases in bookings as the year goes on.”
It is not all plain sailing however. Our tip is to book your summer holiday early to avoid disappointment this year. With many holiday companies reducing capacity in 2009 due to the economic climate, late bookers may be faced with far less choice than in previous years.
Bottom line? Whether booking a short break holiday or your summer holiday, plan it in advance and book early; there are some fantastic deals and offers available in January so make use of them! For those happy to risk it, you can make even more savings on late bookings but your choice in 2009 may be far more limited than you’d hope for!